In terms of Air France KLM, we are proud to offer exclusive features such as Air France Play and the purchase of tickets directly via the social networks of our brands, which now have nearly 34 million fans and followers in total.
Additionally, on Valentine’s Day, we offered our customers, fans and followers a personalized experience with the help of OpenAI’s advanced language model, ChatGPT. KLM is the first airline to use ChatGPT as part of a communication campaign. The campaign generated many positive reactions and achieved great results – 2.5 million people saw the campaign and 32,500 people visited the landing page to write a love letter. KLM is excited to further explore the application and possibilities of ChatGPT in their customer contact.